Project 270

In 2020, Millennials and Gen Z – voters 18 to 38 – represented the future of this country and nearly 40% of the electorate. Yet, little if any of the content created by major campaigns was done so with them in mind. Project 270 was forged as an effort to increase voter awareness and turnout, particularly amongst this age group, by flooding the country with Get Out The Vote (GOTV) images, posters, billboards, and other art in the three weeks prior to election day.

The project covered all 50 states, the District of Columbia, and Puerto Rico. Our aim was to get critical information out through a creative medium that reflected the collective consciousness of the United States and motivated young voters to show up on November 3rd.

To do this, we partnered with outstanding graphic and street artists to create 52 state-specific (plus DC and Puerto Rico) posters. To maximize the reach and overall impact of the project, all imagery created was made available to the public, for free, via digital download and giveaways.

Shop The 2024 Limited Edition Print Posters